Karen A. Loveland

From The Space Library

Karen A. Loveland, Ph.D. has a Bachelor of Business Administration (1986), Master of Business Administration (1989) and Ph.D. in Business Administration (1996) from New Mexico State University. Her dissertation focused on the reliability and validity of conjoint analysis as a technique for analyzing complex consumer decisions. She has since published numerous articles on research methods and online education. She has also coauthored several papers with Dr. Matula including a recent paper on public perceptions of various space exploration goals. Her academic career includes over ten years of university teaching in the areas of marketing management and Internet marketing. Currently Dr. Loveland is an Assistant Professor of Marketing at Texas A&M University, Corpus Christi. She is also Vice-President of Marketing and Program Development at Edustrategy, a consulting firm specializing in workforce development.